Converse Shoe Wiki
Converse shoes are probably the most retro of all of the retro shoes out there. That is, if you consider the fact that retro means of an older era, and compared to other retro shoe brands Converse could be a throwback for any of them, age wise. Converse is over 100 years old currently starting in 1908.
Their goal from the beginning was to create shoes for men women and children, but it took them approximately 10 years to enter their first sport, tennis. Their first real hit though, came in 1921 with their first basketball shoe. As stated on converses website, little is known about the relationship between Chuck Taylor and the shoes his name has adorned for well over 100 years.
The Chuck Taylor basketball shoe also known as the All-Star basketball shoe is one of the most popular shoes on the planet, and by far the most popular shoe in converses lineup. Originally designed for basketball use as an athletic performance shoe, the issue has gone through a number of variations in what it stands for. The Chuck Taylor though, was a competitive basketball shoe primarily for more than 50 years, from the 1920s to the 1980s. This made it an instant icon on the basketball scene and among its followers. Outside of basketball however, many subcultures embraced the Chuck Taylor as their shoe of choice.
It was also during the 70s and 80s that the Chuck Taylor became a recognizable part of punk, grunge and Euro pop culture. Thus it was through these groups that the Chuck Taylor’s transcended their basketball past and became a greater symbol of a cultural thought process. Chuck Taylor’s became a statement of rebellion. Today, you’ll see many Europeans and Americans wearing the shoes who sense collectively that today’s marketing, today’s styles just aren’t their style.
Converse, while remaining in American run company, is now owned by the Nike Corporation. It was purchased in 2003 for around $305 million. While they dominated the American shoe market from the 1920s to the 1970s the company started facing extreme external pressure to compete at extremely low prices. Converse in response file bankruptcy several times before finally switching their manufacturing to locations overseas. Today, while this is still hotly contested we are able to enjoy Chuck Taylor’s in their original fashion, thanks to Nike not changing it, for lower prices than ever. I have personally seen Chuck Taylor’s sell for $20.
Check here the lowest prices on Chuck Taylor’s